Leading provider of PTFE coated catheter components unveils large-scale rebranding
NORWOOD, Mass. – Feb. 11, 2020 – Applied Plastics LLC, a Vance Street Capital portfolio company, announces a complete rebranding to improve its customer interface and support its continued growth as a leading supplier of PTFE coated products for use in the design and manufacture of advanced catheter systems. The rebranding includes a new website, online store and a refreshed brand identity.
“Over the last year, we have focused on enhancing the customer experience,” CEO of Applied Plastics Thomas Barrett said. “It is exciting to now be able to ship PTFE Natural® coated mandrels and wire within 24 hours to meet R&D engineers’ accelerated development timelines.”
Applied Plastic’s new website boasts an intuitive and informative user experience. Visitors to the site can easily navigate the company’s coating capabilities. An all-new online store features a user-friendly shopping interface where customers can select their desired coated diameter and quantity, then use the online shopping cart for a quick checkout. The interface allows for users to filter by coated outside diameter.
Through the website, users can also learn more about Applied Plastics’ PTFE Natural® process, which delivers an exceptionally lubricious and robust coating that provides catheter engineers with high-performance characteristics that can enable the development of innovative access, delivery and closure devices.
Last January, Applied Plastics was acquired by Vance Street Capital, a middle-market private equity firm focused on investing in highly engineered solutions businesses across the medical industry. Barrett explained that this has been fuel for many of Applied Plastics’ recent investments.
“Through our partnership with Vance Street, we have already made investments in a number of areas, including adding personnel in customer service, quality and manufacturing in order to continue to invest in additional coating capacity,” Barrett said. “We are excited to share the progress we have made to date.”
Applied Plastics plans to debut their new look and online PTFE Natural® mandrel store at the MD&M West Trade Show in Anaheim, California from February 11 to 13. Experts from the company will be available onsite. To make an appointment, call, email, or stop by booth No. 1909 during the show.
Jeri Lynne Swamp, Digital Marketing Manager
About Applied Plastics – founded in 1953, Applied Plastics serves customers worldwide in the medical device industry with their trademarked PTFE Natural® coating, which is applied to a variety of metals, including stainless steel, nitinol and silver-plated copper. Applications of use include mandrels, pull wires, core wires, hypotubes, stylets and guidewires. Applied Plastics supplies PTFE coated mandrels, ﬁne wire and hypotubes to customers globally ranging from large OEMs and contract manufacturers to R&D startups. Their coated products are widely used in high-growth microcatheter segments such as cardiovascular, electrophysiology (EP), neurovascular, peripheral vascular and structural heart.
About Vance Street Capital – Vance Street Capital is a middle-market private equity firm focused on investing in highly engineered solutions businesses across the medical, aerospace, defense and industrial sectors. For more than two decades, Vance Street’s partners have worked with management teams and family owners to accelerate revenue growth, improve operations and acquire strategic assets for the companies in their investment portfolio. For more information, visit vancestreetcapital.com.