Brown brings 15+ years medical device industry experience to new position
NORWOOD, MA –– Applied Plastics LLC, a portfolio company of Vance Street Capital and a leading provider of PTFE coated mandrels and fine wire to the advanced catheter market, recently announced the addition of Michael Brown as Vice President of Sales and Marketing. Michael will have responsibility for global sales and marketing, including Applied Plastics new on-line store which now offers shipment within the United States and Europe.
Brown brings more than fifteen years of medical device industry experience in global sales and business development to this role where he will be responsible for the development, implementation, and management of Applied Plastic’s sales strategy. With the recent introduction of a new web site, Michael will be focused on increasing market share and brand awareness of Applied Plastic’s PTFE Natural® process. Applied Plastics recently added this position to ensure improved customer responsiveness through next day shipment via the new online store featuring PTFE coated mandrels and wire.
Over the past year, Applied Plastics has expanded its PTFE coating capacity and added key resources in customer service, quality and operations. These investments will help to support continued business expansion and to meet customer delivery requirements.
“I am very excited to add Michael to the management team at Applied Plastics. Michael’s comprehensive customer and product knowledge within the minimally invasive catheter market is extremely valuable as we continue to grow the business. We are both aligned on the importance of quality and speed in servicing our customer’s needs.”, CEO Thomas Barrett said.
Prior to joining Applied Plastics, Brown was vice president of global business development at Wytech Industries, Inc. He also held various executive leadership roles – including executive vice president of product transfers, vice president of business development, and chief operating officer – at TechDevice Corporation and AdvancedCath. Michael has a Bachelor of Arts in Communication from the University of Massachusetts and a Master’s in Business Administration from Boston College.
About Applied Plastics – founded in 1953, Applied Plastics serves customers worldwide in the medical device industry with their trademarked PTFE Natural® coating which is applied to a variety of metals, including stainless steel, nitinol and silver-plated copper. Applications of use include mandrels, pull wires, core wires, hypotubes, stylets and guidewires. Applied Plastics supplies PTFE coated mandrels, ﬁne wire and hypotubes to customers globally ranging from large OEMs and contract manufacturers to R&D startups. Their coated products are widely used in high-growth microcatheter segments such as cardiovascular, electrophysiology (EP), neurovascular, peripheral vascular and structural heart. For more information, visit appliedplastics.com.
Jeri Lynne Swamp, Digital Marketing Manager